It’s been a long road but a great journey to get Smart Fishing to where it is now. Everyone knows that the best journeys are ones you take with friends and ours is no different. We’ve had amazing support from a number of brands, friends and family. This page is for them. 

“Our collaboration with Smartfishing was established to further the brand identity of RAILBLAZA. It has been a complete success and the association continues to benefit everyone involved”
“As soon as we met Will and the team we knew they were right for our brand as our values are totally aligned. Will’s passion for the sport is infectious and we are enjoying working with him to inspire the next generation of responsible Anglers. The boat fishing sector is important to Pantaenius UK and working with SmartFish will make sure we continue to offer policies that meet the needs of the Anglers today. ”
Mike Wimbridge Managing Director Pantaenius
"Having worked with Will from the inception of Smartfish UK, we’ve seen the company develop and go from strength to strength over the last few years. Will and his team have a huge breadth of product knowledge and personal experience which will assure customers of the best possible advice when choosing their onboard electronics.Smartfish have been fantastic brand ambassadors for Navionics, we’ve worked closely with them over many projects and events and are always assured of their great support along with detailed and constructive comments – always fair, helpful, and friendly. I’m sure the same approach will be given to their customers, we wish them every success as they expand the Smartfish business and can’t recommend them highly enough."
Lance Godefroy Area Manager, UK & Ireland Navionics
“The most passionate and experienced team, a joy to work with. The Smart Fishing 25 truly deserves to revolutionise the boat market in this country, it’s design and capability is second to none. It’s not often that you have such a blend of great people and great original thinking”
Dan Grant NotOnlyButAlso
“Smart Fishing help connect our high-quality stainless-steel trailer range with the leisure fishing network in the UK and we enjoy a close working relationship with the Smart Fishing team. Will sets a good example in the way he cares for and maintains our product, and we can always count on him to provide marketing and sales support whenever we need”
Stef Zomerdijk Marketing Manager Vanclaes Boat Trailers


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